
Appreciation vs. Self Promotion
People do business with those they like and feel
appreciated by.
Think about the last time you brought in your mail. Were you excited to see
an advertisement? Or was it the personal mail that you opened first? Are
you more likely to give your business to the merchant that sent a generic ad or
one that sent a personal note thanking you for your business or wishing you a
happy birthday?
In this day and age of google and instant information, your customers have
plenty of choices. You can preach your advantages all day long, but if your
customer doesn't feel appreciated and that their business is important to you,
they will take it elsewhere.
In this high-speed internet age, people seem to have lost touch
with each other. Instead of freeing up our personal time, it seems like we have
less and less. We each have great intentions for connecting with others -
following up with a new business prospect, sending a birthday card, a
hand-written thank you note... The reality is that we are so busy these days,
that cute birthday card gets lost in a drawer, the thank-you note never gets
written, and that great new prospect took their business elsewhere.
How can you change that? We have the solution. Give us a call. We are available
when you need us.